Chamade^® Knitwear

360° rollout of Chamade Knitwear’s brand identity. Chamade is a DIY knitting brand with a new patent yarn named Contrepoint®. Freed from clichés, Chamade is the new uncomplicated knit and advocates comfort, movement, singularity, becomes a game, an invitation to experiment, a way to express oneself. Its knit kits are packed in a lightweight travel bag, they go outdoor, at the beach, in the metro, at any time. Freed from the seasonal calendar, practiced and worn all year round, its works escape from the winter dressing room, go beyond the stage of the cap, explore the summer, return to the sportswear, plunge in the water head first.​​​​​​​

Expertises: Design graphique, print, digital, déclinaison d'identité de marque
Direction créative: Atelier Saint-Lazare
Direction artistique: en collaboration avec Camila Leone
Photographie: Achille Laplante Lebrun ; Isaac Marley Morgan
Stylisme/Set Design: Dabby Naval
Maquillage: Laurie Le Felic
Modèles: Adèle Farine, Ève Nakkachdji, Cristina M Alcaraz