Chamade^® Knitwear

Chamade is a DIY knitting brand with a new patent yarn named Contrepoint^®. Freed from clichés, Chamade is the new uncomplicated knit and advocates comfort, movement, singularity, becomes a game, an invitation to experiment, a way to express oneself. Its knit kits are packed in a lightweight travel bag, they go outdoor, at the beach, in the metro, at any time. Freed from the seasonal calendar, practiced and worn all year round, its works escape from the winter dressing room, go beyond the stage of the cap, explore the summer, return to the sportswear, plunge in the water head first.​​​​​​​

Creative direction: Saint-Lazare
Art direction/Graphic Design: in collaboration with Camila Leone
Photography: Achille Laplante Lebrun ; Isaac Marley Morgan
Stylism/Set Design: Dabby Naval
Make up: Laurie Le Felic
Models: Adèle Farine, Ève Nakkachdji, Cristina M Alcaraz

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